Ministry of Sound
What’s the brief?
Ministry of Sound is the home of dance music, famous for its London nightclub. Through a D&AD competition brief, it asked to create posters for Ministry of Sound’s Saturday Sessions, which occur monthly.
The decision was to create a digital billboard rail campaign where adverts were located in major London train stations. Each artwork promotes the artists playing in a particular room of the night club and are differentiated by using various types of nightclub lights. The lights move or flash to grab audience attention.