Stu Dowson Design
Ministry of Sound

Ministry of Sound

What’s the brief?
Ministry of Sound is the home of dance music, famous for its London nightclub. Through a D&AD competition brief, it asked to create posters for Ministry of Sound’s Saturday Sessions, which occur monthly.

Solution
The decision was to create a digital billboard rail campaign where adverts were located in major London train stations. Each artwork promotes the artists playing in a particular room of the night club and are differentiated by using various types of nightclub lights. The lights move or flash to grab audience attention.

Ministry of Sound

Ministry of Sound

What’s the brief?
Ministry of Sound is the home of dance music, famous for its London nightclub. Through a D&AD competition brief, it asked to create posters for Ministry of Sound’s Saturday Sessions, which occur monthly.

Solution
The decision was to create a digital billboard rail campaign where adverts were located in major London train stations. Each artwork promotes the artists playing in a particular room of the night club and are differentiated by using various types of nightclub lights. The lights move or flash to grab audience attention.

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