Stu Dowson Design
Plenish Cleanse

Plenish Cleanse

What’s the brief?
Plenish Cleanse produces health and detox drinks that are both plant-based and dairy-free. Through their listings in Whole Foods, Ocado and Waitrose, it was the perfect opportunity to drive awareness and get people talking about the latest in organic and sustainable drinks.

Solution
Using a JCDecaux print and digital billboard campaign, these were situated outside various Waitrose stores and within the UK’s major train stations. Placing a strong emphasis on making Plenish a healthy lifestyle beverage, this message was reinforced by using ingredients in a bursting effort to show its nutritional benefits and position it as a refreshing choice.

Plenish Cleanse

Plenish Cleanse

What’s the brief?
Plenish Cleanse produces health and detox drinks that are both plant-based and dairy-free. Through their listings in Whole Foods, Ocado and Waitrose, it was the perfect opportunity to drive awareness and get people talking about the latest in organic and sustainable drinks.

Solution
Using a JCDecaux print and digital billboard campaign, these were situated outside various Waitrose stores and within the UK’s major train stations. Placing a strong emphasis on making Plenish a healthy lifestyle beverage, this message was reinforced by using ingredients in a bursting effort to show its nutritional benefits and position it as a refreshing choice.

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